Work History

Betsy Imershein has over 30 years experience leading mission-driven initiatives and organizations. Betsy is a high-energy yet pragmatic leader and a persuasive advocate, writer and researcher.

Over the course of Betsy’s professional career she has honed her skills for strategy and entrepreneurship and has a proven ability to set vision, provide creative approaches and drive projects to implementation and completion, delivering significant results.

Betsy has an exceptional talent for building productive relationships with a wide variety of constituencies, including elected officials, high-profile stakeholders, and boards of directors.

In brief she has an aptitude for making great things happen.  

Screen Shot 2017-10-05 at 9.47.14 PM.png

founder—Change Matters

2015 - present | New York, NY

Change Matters is an early stage start-up. Its focus is to help alleviate hunger with coin collection arcades by capturing the change that people 'hate' to carry around, for the purpose of creating additional funding streams to support area food pantries and soup kitchens. Positioning them at hubs where lots of people move through-out the day - such as area airports, large markets, music festivals and sporting events, for example - would maximize the collection potential. 

Read more.

consultant — Community & Economic Development, Arts & Sustainable Initiatives

2008 - present | Greater New York City Area

  • Naturally Occurring Cultural Districts Working Group 
  • Cooper Union Institute for Sustainable Design
  • Fractured Atlas/ Place+Displaced
  • Shop Small Stores
  • Karp Associates
  • Bronx Council on the Arts
  • PDF Development Corp
  • Policy analysis instructor
  • Ridgewood LDC
  • NJ State Council for the Arts
  • Pratt Center for Community Development
  • The Storefront Gallery Project

Managing Partner —Sustainability Strategies llc

2012 - 2014

Producing sustainability possibilities, which includes energy management, waste reduction and recycling, and sustainability engagement projects for the non-profit and commercial/industrial sectors.

director (sustain) — Fourth Arts Block-FABnyc

2008 - 2014 | New York, NY

Development, partnerships and implementation of sustainability and streetscapes initiatives for the leadership organization of the East Village's E. 4th Street Cultural District, including: placemaking, energy efficiency projects for arts organizations, small businesses and low income housing tenants; waste, recycling and storm-water management reduction projects; Manhattan Borough President's 'Model Block' initiative and SUSTAIN: a Rockefeller Foundation Cultural Innovation Fund grant project, focusing on using the arts as a tool of engagement for behavior change to create a more resilient and sustainable block.

co-founder & ceo — croton energy group

2009 - 2012 | Croton on Hudson, NY

Energy management and sustainability services start-up, focusing in the commercial/industrial and public sectors.


director — maspeth industrial business zone

2006 - 2008 | Queens, NY

Launched and directed this start-up initiative, focused on supporting, retaining and attracting industrial firms to this key business zone. 

Start-up included complete set up of office and infrastructure with limited budget and resources. Managed staff of consultants and interns.

Developed strategic partnerships with businesses, city and government agencies, elected officials, community-based organizations, and educational and other nonprofit groups working in the sector to encourage development.
Conducted outreach to businesses and community, facilitated business access to government agencies, encouraged creative approaches to problem resolution, and advocated for improved area maintenance and infrastructure.

freelance — Photographer/writer/Curator/ Teacher

1984 - 2005

  • Published 10 photo essay books for children
  • Fine art and freelance photographer
  • Curator
  • Teacher

managing director — arts & Non-Profit Management

1977 - 1981 | New York, NY

  • Ensemble Studio Theatre
  • Jewish Repertory Theatre


milano the new school for management & Urban policy

2001 - 2004

MS, policy & management studies, including public finance, economics, community & economic development

Yeshiva University

1975 - 1977

MSW, Social Work


New York University

1971 - 1975

BA, psychology & the arts


Naturally Occurring Cultural Districts Working Group

Cooper Union Institute for Sustainable Design

Fractured Atlas/Place+Displaced

Shop Small Stores

Karp Associates

Bronx Council on the Arts

PDF Development Corp

Policy analysis instructor

Ridgewood LDC

NJ State Council for the Arts

Pratt Center for Community Development

The Storefront Gallery Project

 Change Matters: Taking action to end hunger in New York City 

Did you know that one in six New Yorkers doesn't have enough money for food? That 47% of the children in the Bronx are hungry? Or that last September half of the city's soup kitchens and food pantries ran out of food?

In response to this increasing demand and lack of resources at soup kitchens and food pantries Change Matters was born — to generate a new funding stream to tackle hunger.

The Change Matters idea: use public art and technology to create fun, eye-catching coin collection arcades where people can donate their change to reduce hunger in New York City.

New Yorkers helping New Yorkers. Taking action to make sure that no one goes to bed hungry. 

Why Change Matters?

Because none of our neighbors should go hungry

Because 48% of employed New Yorkers between the ages of 15 to 65 are food insecure

Because food pantries and soup kitchens provide 150 million meals to hungry New Yorkers each year, but there remains a meal gap, or shortfall, of 100 million meals annually

Because demand for food from New York City's food pantries and soup kitchens increased 66% since 2008

Because being hungry means having to choose between food and medicine and paying the rent.



Pay It Forward NYC Initiative

December 2015 - February 2016

The three-month Pay It Forward NYC initiative was based on the same principle of small deeds aggregating for the greater good. In collaboration with an upper west side pizzeria, almost 200 slices were purchased -  to be redeemed by hungry New Yorkers. This meant that during New York City’s coldest months, 200 individuals were able to enjoy a hot meal. Change Matters thanks everyone who purchased an extra slice for a hungry stranger.



West Side Rag, "Pay It Forward One Slice at a Time at Sal and Carmine Pizza," December 27th, 2015.